Last night I watched "It's the Great Pumpkin, Charlie Brown" on ABC at 8:00. I stumbled on it while flipping the channels on the Comcast digital service with 490 channels. By chance. I would say that it brought back a bit of nostalgia for sure. Seeing it ON network television. Knowing that kids everywhere would be watching it in unison... enjoying the "I got a rock" line. Repeating it to their friends the next day... as I did when I was a kid. The more I watched though, the more things have changed. Most glaringly, the "CBS Special Presentation" jungle jingle was absent. This would alert the entire household that something special was coming on. I remember scrambling around trying to get my teeth brushed before I could sit and watch it... I had to do it before that final drum beat. And that was quick. The jingle was less than 10 seconds long. The sponsors have changed as well. It used to be that "Dolly Madison" fruitcakes and treats were the main sponsor and you would see that additional peanuts animation made exclusively for the commercial. Although... there was a Peanuts commercial but now Snoopy hawks "Metlife". Insurance. Good Greif!Know that I am glad that ABC picked up the dropped ball. That METLIFE saw the good in sponsoring a tradition. Its just the idea that something is missing. The message was still the same. The music of Vince Guaraldi was jazz induced and sounding perfect.... digitally perfect. It was then followed by another lesser known special ~ the timely "You're not elected, Charlie Brown". This really had little to do with Halloween and was kind of boring.
The idea that we actually own all of our favourite movies and television seasons is at once unfathomably wonderful and somewhat a travesty. The instant access and captivity of something that we looked so forward to all year long... waited for... Planned our evening around it.. is gone. Having 12 channels total and the big 3 networks to choose from is gone. Even the TV guide is now a magazine so conveluted that I cant find my programs to save my life. I gave up and cancelled my subscription years ago.
But at least we can still see that"CBS Special Presentation" opening thanks to our friends at youtube. Hearing it and seeing it spin makes me smile. Too bad there is not a special to follow it.



